GOOGLE ROBOT IMPLEMENTATION ON WEB DESIGNING

Implementation here mean how your site can be optimized for Google Robot when designing and developing a professional website.

First, we will look at the meaning of Robot.

A Robot is a machine capable of carrying out a complex series of actions automatically, especially one programmable by a computer.

What is GoogleRobot?

Google Robot for Web designing is known as Googlebot. This is part of Google’s search engine technology. It basically crawls the web, identifying every service and site connected to the open web. It takes in as much information as it can and feeds it to Google index. The bot crawls every page it’s allowed access to, and adds it to the index where it can be accessed and returned by users’ search queries.

So, you can thank the Googlebot for accumulating websites and information that is displayed when you “Google” something.

To evaluate a website’s performance on various devices, Googlebot identifies itself as certain types of device. From smartphones to desktop computers, the crawler (sometimes called ‘spider’) uses a “user-agent” string that includes some of the basic capabilities of a device.

The job of Google index is to accept web pages from Googlebot and rank them.

Since Google index updates results through Googlebot, it is essential that it can see your pages. To get an idea of what Google sees from your site do the following Google search…

It accesses only CSS, HTML, JS and image components. Then it forwards them to the Google index.

There are many cases where Google bot might not be able to access web pages. Below are a few common ones.

· Page links not readable or incorrect

· Resource blocked by robots.txt

· Bad HTML or coding errors

· Over dependence on Flash or other technology that web crawlers may have issues with

· Overly complicated dynamic links

Some ways you can control Google bot are:

· Including robot instructions in the metadata of your web pages

· Using a robots.txt file

Googlebot first accesses a site’s robots.txt to find out the rules for crawling the site

· Including robot instructions in your headers

· Using sitemaps

Googlebot uses the sitemap.xml to discover any and all areas of the site to be crawled and indexed

· Using Google search console

Using the robots meta tag

The robots meta tag lets you utilize a granular, page-specific approach to controlling how an individual page should be indexed and served to users in search results. Place the robots meta tag in the <head> section of a given page, like this:

<!DOCTYPE html>

<meta name="robots" content="noindex" />

(…)

</head>

</html>

Valid indexing & serving directives

Several other directives can be used to control indexing and serving with the robots meta tag and theX-Robots-Tag. Each value represents a specific directive. The following table shows all the directives that Google honors and their meaning. Note: it is possible that these directives may not be treated the same by all other search engine crawlers. Multiple directives may be combined in a comma-separated list (see below for the handling of combined directives). These directives are not case-sensitive.

Directive	Meaning
all	There are no restrictions for indexing or serving. Note: this directive is the default value and has no effect if explicitly listed.
noindex	Do not show this page in search results and do not show a "Cached" link in search results.
nofollow	Do not follow the links on this page
none	Equivalent to noindex, nofollow
noarchive	Do not show a "Cached" link in search results.
nosnippet	Do not show a snippet in the search results for this page
noodp	Do not use metadata from the Open Directory project for titles or snippets shown for this page.
notranslate	Do not offer translation of this page in search results.
noimageindex	Do not index images on this page.
unavailable_after: [RFC-850 date/time]	Do not show this page in search results after the specified date/time. The date/time must be specified in the RFC 850 format.

After the robots.txt file (or the absence of one) has given permission to crawl a page, by default pages are treated as crawlable, indexable, archivable, and their content is approved for use in snippets that show up in the search results, unless permission is specifically denied in a robots meta tag or X-Robots-Tag.

Googlebot Optimization

Googlebot optimization isn’t the same thing as search engine optimization, because it goes a level deeper. Search engine optimization is focused more upon the process of optimizing for user’s queries. Googlebot optimization is focused upon how Google’s crawler accesses your site.

The amount of time that Googlebot gives to your site is called “crawl budget.” The greater a page’s authority, the more crawl budget it receives.

Six Principles for a Googlebot Optimized Site

1. Don’t get too fancy.

My advice, “don’t get too fancy” is for this reason. Googlebot doesn’t crawl, frames, DHTML, Flash, and Ajax.

2. Do the right thing with your robots.txt.

3. Create fresh content.

4. Optimize infinite scrolling pages.

5. Use internal linking

Like every other resource, Google has its Pros and Cons:

Pros:

– It can quickly create a list of links that come from the Web.

– It re-crawls popular dynamic web pages to keep the index current.

Cons:

– It only follows HREF and SRC links.

– Some pages may take longer to get found, so crawling may occur once a month.

– It takes up an enormous amount of bandwidth.

– It must be programmed or set up to function properly.

Conclusion

Googlebot, Yahoo Slurp, and MSNbot and similar spiders, bots, and crawlers are the programs that harvest information for search engines.

For anyone tracking statistics on their website, Googlebot, MSNbot, and Yahoo Slurp can be welcomed guests. These three search engine bots gather (harvest) information about your page for their respective search engine. Seeing these spiders more often is also desirable because this means that you are being indexed more often and more likely to show up quickly in the SERPs (search engine results page).

A spider is nothing more than a computer program that follows certain links on the web and gathers information as it goes. For example, Googlebot will follow HREF or SRC tags to find pages and images that are associated with any given site. Because these crawlers are merely computer programs, they aren't always the smartest of creatures and may get caught in endless loops built by dynamically created webpages.

GOOGLE ROBOT IMPLEMENTATION ON WEB DESIGNING